As 2015 approaches Blend Line TV is proud to announce that its presence on the popular video platform, YouTube continues to see substantial growth. With the channel starting in March 2013 a constant gain in momentum has seen subscriber levels swell to be at 396 as 2014 comes to an end. This growth continues to prove that Australian motorsport fans do want to see grass roots level motorsport, and as its availability becomes known with Blend Line TV, increased interest is cultivating a strong daily audience for the channel.
Currently the YouTube channel is experiencing sustained growth, with an average of 23 new subscribers choosing to follow the show every month. With minimum unsubscribe activity Blend Line TV has been able to utilise it’s positive audience engagement to build a strong platform of interaction, meaning we expect to reach 500 subscribers early in the 2015 motor sport season.
Adding to the impressive growth of subscribers is the average channel viewership which has seen a 5% increase in viewers and 69% increase in minutes watched over the November/December period. While November saw an average 115 viewers on the channel each day, that number rose to 121 daily viewers in December. However, more importantly an increase from 717 minutes (6.2min average per user) to 1,213 minutes (10min average per user) sees significant time spent watching the Blend Line TV channel and its respective motorsport content on a daily basis.
These increases continue to solidify Blend Line TV as the home of Australian grass roots motorsport and that it is the trusted portal to find motorsport content. With public awareness increasing and our community saturation reaching new levels, 2015 is expected to be another fantastic year. We are excited by the possibilities of exposure that this offers our category clients and their respective sponsors.
Ph: 0428 976 315